SCAASI Logo Redesign and Touch Points

The logo redesign for the Southern Conference on African American Studies, Inc. (SCAASI) was developed to honor the organization’s original identity while introducing a more contemporary visual language. Some original brand colors were retained to preserve continuity with the existing logo, while the concept draws inspiration from West African symbolism. A West African cloth pattern was incorporated into the mark to represent knowledge, history, and cultural transmission, reinforcing SCAASI’s mission of scholarship and intellectual exchange.The brand touch points extend the identity into physical and experiential applications, including conference materials and merchandise. Graphic elements such as lines and dots were intentionally retained from the logo system to create strong visual continuity across touch points.